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The AUC Business Review

  

    
The AUC Business Review (ABR) is a quarterly magazine published by the School of Business at the American University in Cairo (AUC) and the International Business Associations Group (IBAG). The launch event of the magazine took place on May 13 at AUC New Cairo.

ABR’s content is developed at El-Khazindar Business and Research Center (KCC), at the AUC School of Business. The magazine aligns with KCC’s mission, which is to become the primary link between academic research and practical applications. The center focuses on three main pillars: practical publications (case studies, trade magazines and business research reports), knowledge dissemination through the usage of its publications, and empowering users to apply the practical content through cases and business simulations.

With four preset themes -- entrepreneurship, leadership, innovation and responsible business -- the magazine covers a wide array of vital business topics. The magazine highlights issues that are critical in today’s business world. The first edition examines the increasing number of Internet users in the Arab world and the consequent creation of online business opportunities. Additionally, the first issue includes a theory-in-practice study of Azza Fahmy Jewelry, looking at one businesswoman’s rise from apprentice to global leader. Other topics include reasons why Egypt needs to rethink and understand the value of a strong audit committee, a profile of veteran investor and venture capitalist Ahmed El Alfi, as well as a checklist of how to become a successful entrepreneur.

IBAG, the co-publisher of ABR, is also the publisher of Egypt Today and Business Today Egypt, with over 30 years of experience and a significant presence in the Egyptian market.

 

The magazine’s first edition will be disseminated to 36,000 AUC alumni in more than 120 countries, free of charge for the first year. In later stages, the publication will expand its presence through online marketing and sales.

To visit the ABR webpage, click here.