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JRMC Majors

BA in Multimedia Journalism

The journalism major involves the merging of the current print and broadcast sequences into a single (multimedia) journalism stream that exposes students to, and provides them with, basic skills for operating on all journalistic “platforms,” e.g. print, broadcast and the Internet. It also provides an intensive grounding in the basic reporting and writing skills needed for all aspects of journalism. Woven through the curriculum is a strong focus on journalism ethics and responsibility, as well as the important role journalism plays in a vibrant society.

The major is structured as a building process that moves students from the initial broad exposure to the field of mass communication and the essentials of writing in the JRMC core, to the development of journalistic writing and reporting skills. The entire sequence will be consciously infused with a visual sensibility.

BA in Communication and Media Arts

The new major in communication and media arts (CMA) combines solid communication skills with emerging technologies to prepare students for careers in communication and media or for advanced study. Today’s communication and media professionals need to have a broad background in both traditional and new media and to understand the impact of the convergence of these media on society. Whether a course deals with electronic media, communication theory, video production or radio, the program is designed to encourage students to enhance and develop their capacities for critical thinking, creative expression, and communication skills to expand their ability to participate in the communication-driven world of the 21st century.

Graduates of CMA are prepared for successful careers in many fields including television, radio, film and music industries, broadcasting, the press, Internet-based communication, publishing, media management, advertising and public relations. CMA graduates will also be well-positioned to pursue further graduate study.

BA in Integrated Marketing Communication

Integrated marketing communication (IMC) is the integration of all marketing communication tools under one strategic communication focus. It takes all communication tools from working in isolation to complementing each other, with the objective of communicating one unified message from the organization (or the brand) to its target consumers.

Students majoring in IMC gain skill and experience in all aspects of the marketing communication process through both theoretical learning and hands-on-experience. Components of the program include exposure to the fundamentals of strategic planning, media research, budgeting, creative strategy, creative development, media planning, production, modern corporate image, branding, social responsibility, event marketing, sales promotions, direct marketing and public relations.

Master of Art in Journalism and Mass Communication

The master of arts program in journalism and mass communication is designed to provide intellectual growth and advanced training for persons already engaged in mass media or public information work. Students wishing to specialize in a particular area, such as marketing communications or international business journalism, sociological or political communication, are encouraged to design a sequence of elective courses that best meets their interests.