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Students Rise to the Challenge in KCC - P&G Fourth Commercial Case Competition

The fourth edition of the Proctor and Gamble (P&G) Commercial Case Challenge took place at the American University in Cairo (AUC) in the period from March 28 to May 2, 2017.

Aug 20, 2017

The competition was once again a joint effort between P&G and the AUC School of Business’s El-Khazindar Business Research and Cases Center (KCC) to enrich student’s practical exposure and prepare them to the real-world prior to graduation. . 


This year, the competition’s intensity noticeably ratcheted up as, for the first time ever, the prize for winning was an opportunity to spend an entire week job shadowing at P&G Egypt.

The competition was open to all undergraduate majors and had participants split up into teams of four. Because of the heightened stakes, a staggering 34 teams participated in the competition this year. 

What’s more, 40 percent of the competitors were undergraduate seniors —
an indication of the Commercial Case Challenge’s usefulness for future career development. More than 50 percent of participants came from the AUC School of Business. 


The competition began with an introductory session on the company’s background. Then, teams were given a week to work on an assigned case study to be presented in front of a committee of AUC professors and high ranking P&G employees. Ten teams were selected to move on to the next round. 

Selected teams were subsequently presented with a real-life case challenge about sales techniques by P&G. The question was simple: How do selling methods differ between supermarket chains and greengrocers on the street? 

Participants were afterwards given another case challenge and asked to use it to illustrate everything that they had learned. 

Output of the presentations was of outstanding quality to the extent that P&G decided to recognize the top three teams for their commendably memorable contributions before naming the winners. 

The winning team is comprised of four AUC School of Business students (Marina Boshra, Yomna Allam, Sarah Rizkalla and Sara Ibrahim) receiving the job shadowing opportunity at P&G Egypt. 

There was a palpable sense that it would be tough to top this year’s competition in future Commercial Case Challenges. The heightened competition matched the elevated level of prize in a real showcase of youth ingenuity in business.

P&G’s Modern Trade Channel Leader and longtime Commercial Case Challenge contributor, Noura El Baradey, summed it up best by stating: “I really enjoyed the month’s interactions. We got a lot of very good ideas. It honestly exceeded every expectation that I had, even given how long I’ve been doing this.”