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KCC Partners with ESCA on Exploring Business in the Arab World

El-Khazindar Business Research and Case Center (KCC) Partners with ESCA Ecole de Management in New Casebook

Aug 20, 2017

The American University in Cairo (AUC) School of Business’s El-Khazindar Business Research and Case Center (KCC) has partnered up with the Business Cases Institute of ESCA Ecole de Management in Morocco to launch a new casebook entitled “Exploring Business in the Arab World”.

This initiative mark the first collaboration between both KCC and ESCA, and comes within the AUC School of Business role as an international hub of knowledge creation and dissemination with a particular emphasis on its Arab region expertise and focus.

The casebook aims to serve students, faculty, managers and the Middle East at large through featuring business case studies from different Arab and foreign companies operating in the region. These cases seek to stimulate and enhance partnerships across the Middle East.

The book is a response to a serious gap in the market for business school teaching materials relevant to the Arab region and the African continent. It mainly focuses on companies based in Egypt and Morocco, thereby giving readers from outside the Arab world useful insights on the business environment and challenges facing managers in both countries. 

“This book aims at helping students get the most out of their case-learning experience by allowing them to analyze and solve different issues within the management areas of these specific countries,” asserted the Head of Business Cases Center and the President of ESCA Ecole de Management, Imane El Ghazali and Thami Ghorfi, in a joint statement. “We are very proud to continue in the same lineage of our mission statement and achieve this collaboration with the American University in Cairo.” 

The cases in “Exploring Business in the Arab World” can be used in a variety of undergraduate, graduate and executive education classes or in trainings in business schools. It also provides detailed teaching notes that help instructors tailor each case study to their learning objectives and class format.

“It is my hope that this book will be of benefit to all readers. I hope business school professors and students alike will enjoy using the cases in this casebook and that they result in rich class discussions that enhance student learning,” stated book contributor, Iman Seoudi. 

KCC prides itself on providing world-class case studies and various other educational services that emphasize participant-centered learning tools. The center ethos is built around three main bedrocks: practical publications, teaching enhancement and knowledge dissemination.