The two-hour workshop was an immersive experience that
explained the content of Blockchain to a general audience. Gavin Aspden,
Regional Director for Professional Development at PwC’s Academy Middle East and
Daniel Johnson, Manager within the PwC Digital Trust practice in the Middle
East delivered the workshop in an interactive way to over 40 participants
including department chairs, the school dean and a number of students and staff
The facilitators used some stimulating games to get the idea
across to students, faculty and staff. In the main game participants went back
to basics and translated all digital processes of money transfer into paper.
Through a mix of theory and practical games participants got a better
understanding of the processes, as well as, the checks and balances of
blockchain and how it can save time, effort and eliminate human error.
The historical context that fostered the emergence of
blockchain was briefly discussed and participants got insights into the
theoretical concepts, key properties, components and technological features
that underpin blockchain. Through learning from real-life cases, participants
also explored the current applications of blockchain technology. They learnt
the definitions of smart contracts and decentralized applications, the
technology underpinning them and the associated risks and challenges in
“The business and economic applications of block chain are
rapidly growing in terms of number and impact. The School of Business is always
keen on introducing its community, and that of AUC at large, to new and
exciting concepts. This stems from our responsibility as a regional
hub for disseminating knowledge, which goes beyond offering academic
programs. The PwC workshop on Block Chain is just another testament
to the strong relationship between AUC School of Business and PwC. I look
forward to other forms of collaborations,” said Ahmed Abdel-Meguid, Associate Dean for
Undergraduate Studies and Administration.
PwC’s Academy is the learning and education business of PwC.
They are committed to supporting the sustainable growth of talent across the
region, operating across the Middle East and are part of a growing network of
PwC Academies present in over 40 countries worldwide. They have been developing
their own people for over 100 years and their ability to recruit, retain and
grow talent has made them one of the largest and most successful professional
services firms in the world. It is this deep experience of developing young
professionals right through to successful business leaders that is built into
all PwC’s Academy programs.
The event comes within the AUC School of Business efforts to provide a
practical-oriented learning experience through connecting its constituents with
corporate partners. The school is committed to bridging the gap between, theory
and practice, through diversity and internationalization in teaching, research
and extracurricular activities, equipping its community with a deep
understanding of global market perceptions and different contemporary business
practices to become responsible business leaders.