AUC School of Business Hosts Fifth Annual International Council for Small Business (ICSB) Academy
AUC School of Business hosted the Fifth Annual International Council for Small Business (ICSB) Academy from June 15-18; a week-long experience held in parallel to the ICSB Congress 2019 held in Cairo from June 18-21, in which the School was the official academic partner.
This highly successful pre-conference program brings together students from around the world for an intensive experience that challenges, stimulates and builds entrepreneurial skills.
Throughout the program, participants were encouraged to come up with their own business ideas and create a business plan that will help promote their ideas. To put them on the right track, students received sessions on various topics, including creativity and innovation, the importance of visions and missions, how to build your business model and know your unique value proposition, and the importance of customer centricity, as well as technology. The theoretical sessions were put into practice through team exercises and presentations to ensure learning.
Elisa Paquin, ICSB Academy student, reflects on the experience: “I am very excited to have been part of the ICSB Academy. I am very happy to have met my team, met new people and dealt with the entrepreneurial challenges throughout the experience. Also, I am very fond of the sites we visited; it is my first time in Cairo.”
Moreover, students met with entrepreneurs from AUC Venture Lab to learn about their startup experience in Egypt, the local entrepreneurship ecosystem and the incubator’s activities.
The closing ceremony of the academy incorporated the ICSB Academy Pitching Competition in front of 10 judges. The best teams got awarded for their ideas as well as for the most fun and interactive pitch.
ICSB, founded in 1955, is the oldest and largest nonprofit organization devoted to small businesses internationally. Represented in over 85 countries, ICSB is a platform that distributes new knowledge and information on small business management and entrepreneurial development, aiming to promote the growth and development of small businesses worldwide.
The School’s mission is to develop entrepreneurial and responsible global leaders and professionals. As such, the ICSB academy was a fitting opportunity to encourage entrepreneurship and carve it into the minds of young leaders. As Ahmed Abdel Meguid, associate dean for undergraduate studies and administration, emphasizes: “Entrepreneurship is in the DNA of our School and involved in almost everything that we do - not only in terms of program offerings and courses, but also in the form of events like the ICSB Academy, along with other activities and competitions.”