Professional Conference and Event Management
- Applicants must obtain the score for course ENGGB1A on the SEPT or passing ENGGA2D.
- Good knowledge of the PC applications (Microsoft Office – Word and PowerPoint) and ability to use the Internet
Conference and Event Management
- Module 1: Conference and Event Industry Concepts and Knowledge
- Module 2: Conference and Event Feasibility
- Module 3: Event Venues and Site Selection
- Module 4: Business and Client Relationships
- Module 5: Marketing Strategies and Sponsorship
- Module 6: Conference and Event Budgeting
- Module 7: Organization and Timing, Event Staging, On-site Service
- Module 8: Event Protocol, Impacts and Trends Final Project
*One continuing education unit equals 10 contact hours
The program consists of 45 hours.
Students are assessed throughout the term by tests, quizzes, assignments, projects or other means of evaluation. End-of-term achievement tests measure learners’ overall performance in the course. The final grade in each course is based on students' performances on continual assessment measures and the final test. Final course grades are not based on attendance, since in accordance with SCE’s attendance policy, students must attend at least 75 percent of the class sessions in order to be allowed to take the final examination.
This course helps participants gain in-depth knowledge and skills needed in conference planning and concurrent event management. The course topics include event concept and feasibility, analyzing and planning various events, event and conference management, advertising and marketing activities, planning committees, budgeting, managing logistics for conferences and events, in addition to post-event evaluation and reporting.