Professional Public Relations
- Applicants must obtain the score for course ENGGB1A on the SEPT or passing ENGGA2D.
- Good knowledge of the PC applications (Microsoft Office – Word and PowerPoint) and ability to use the Internet
Professional Public Relations Program
- Module 1: Public Relations Definition, Preparation and Process
- Module 2: Managing Public Relations Process
- Module 3: Creating and Managing Public Opinion
- Module 4: Role of Ethics in Public Relations
- Module 5: Media and Community Relations
- Module 6: Employee Relations
- Module 7: Government Relations and Consumer Relations
- Module 8: Execution and Evaluation Final Project
*One continuing education unit equals 10 contact hours.
The program consists of 45 hours of instruction.
Learners are assessed throughout the term by tests, quizzes, assignments, projects or other means of evaluation. End-of-term achievement tests measure students' overall performance in the course. The final grade in each course is based on students' performance on continual assessment measures and the final test. Final course grades are not based on attendance, since in accordance with the SCE’s attendance policy, learners must attend at least 75 percent of the class sessions in order to be allowed to take the final examination.
This program details the methods organizations use to communicate
effectively with various audiences to build and maintain their image, which enables the organization to function smoothly and productively within society. A public relations professional has a primary responsibility to develop and manage a two-way communication process between many types of organizations, including corporations, nonprofit organizations, government agencies and their public.